Humanizing an 
AI Company

About This Project

This top 20, Korea-based artificial intelligence company develops fully autonomous Ai (defined by reasoning, incremental learning and memory) for several industry applications including customer service, consumer products, game development and hospitality.

Brinton Design helped the company sharpen its positioning, define its value proposition and develop key messaging individually targeting 
each customer segment to better equip its sales force with the tools they need to grow their 
partner network.

We then completely redesigned the website and did the development.

To do this we:

  • Mapped business model
  • Redefined brand architecture for products and services
  • Defined audience segments
  • Designed value propositions for each audience segment
  • Developed messaging for each value proposition
  • Conducted an inventory of all content on the existing site
  • Rethought website architecture
  • Developed all new content strategy for site
  • Rewrote the entire website contents
  • Developed wireframe prototypes for the entire site
  • Developed mood boards
  • Created an all new visual design
  • Developed the site from scratch on the WordPress platform, layering in micro interactions and effects as we developed
Date
Category
Strategic Branding, Website Design