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Great brands are genuine. To be perceived as a genuine brand, it takes more than a smart, differentiating market position, a well-conceived brand strategy, a world-class identity system, sharp advertising, and quality products. Beyond those foundational elements, it’s the employees that have the capability of...

Consumers are becoming more concerned about how the products they’re choosing impact society and the environment. Increasing consumer demand for things like ethical production methods and lower carbon footprints is driving brands to become more transparent and accountable. In an effort to understand this trend, in...

The most successful marketing initiatives don’t just happen. Many smart minds from a variety of disciplines and skill sets must come together at each step of a well-structured process and apply their best thinking and professionalism. But no amount of talent can bring great results...

It can be argued that today many people, especially those in the developed world, enjoy a better quality of living on average than any previous era. Yet through all of the abundance resulting from industrialization, technological progress, and globalization, we have become further removed from...